Derek Fridman

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Virtual reality for pre-visualization

Derek has over 15 years of experience in conceptual and interactive design with a focus on information architecture, usability and emerging media. Derek specializes in rapid prototyping, design for physical environments and emerging platforms.

By night, he is an established contemporary artist, illustrator and designer known by street art aficionados as UrbanMedium. His culture-jamming work is heavily influenced by hip-hop, graffiti and politics.