The TEDxAtlanta conference and year-round programming are fueled by four groups of amazing individuals: speakers, volunteers, attendees, and partners. In our Partner Spotlight series, we invite you to meet the businesses that lend us their time, expertise, and/or financial support in service of furthering the mission of spreading ideas that spark curiosity, civil discourse and ultimately a more cohesive community.
In conversation with Jamie Maglietta, Founder of (ON CAM) Ready Media, providing services ranging from production and marketing to media readiness and strategic guidance.
What inspired you to start (ON CAM) Ready Media?
After more than 20 years in television news, I realized something most people outside the industry don’t see: the people getting booked weren’t always the most qualified–they were the most prepared.
I spent my career in control rooms at CNN and FOX News deciding who made it on air and who didn’t. And over time, I saw incredibly smart, credible experts get passed over, simply because their message wasn’t clear, their presence wasn’t dialed in, or their digital footprint didn’t support their expertise.
(ON CAM) Ready Media was created to close that gap. In addition to serving as a client’s Fractional Chief Creative Director, we produce short-form content for thought leaders and brands, provide event coverage to help brands and speakers elevate their online presence, and craft long-form videos.
I wanted to give professionals access to the same level of strategic thinking, storytelling, and preparation that goes into broadcast — so they can show up with clarity and confidence and actually be seen.
Tell us more about your business. What makes (ON CAM) Ready Media unique?
Most people in this space focus on content creation or social media growth tactics, but I approach it from a producer’s lens. That means, we don’t just ask, “What should you post?” We ask, “How is your story being packaged, positioned, and perceived — and would it hold up in a newsroom, on a stage, or in front of a national audience?”
Everything we do is rooted in real media experience: How producers evaluate guests, how stories are structured for impact, and how presence translates on camera. It’s not about performing. It’s about being ready — strategically, visually, and verbally — so the right opportunities can find you.
What have been some of your greatest triumphs?
Outside of my work with TEDxAtlanta, one of the most meaningful achievements has been watching clients step into visibility in a way that actually reflects who they are.
Seeing someone go from hesitant on camera to confidently sharing their ideas, or landing podcast interviews, speaking opportunities, and press, or simply feeling proud of how they show up online is the work that matters most to me.
On a personal level, building (ON CAM) Ready Media after a long career in traditional media has been a defining chapter. It’s allowed me to take everything I learned behind the scenes (and on-camera, as I once was a performer) and turn it into something that empowers others to be seen.
What have been some of your greatest challenges, and how did you overcome them?
The biggest challenge was shifting from being behind the scenes to becoming the face of my own brand. In television, I was used to producing others — shaping their message and guiding their presence. Stepping in front of the camera myself required a different kind of confidence.
What helped me overcome that was applying the same frameworks I teach: getting clear on my message, practicing consistently, and treating my own content like a production, not a performance. It reminded me that confidence doesn’t come first — clarity and repetition do. As a speaker, I present how I turned the camera around using my framework R.E.A.L. and the mindset concept, Dipping to Black™. Shaping my own thought leadership into a course and a talk has been a huge shift and a challenge I overcame, which I now use to help others turn their own thought leadership into content.
How would you describe your experience partnering with TEDxAtlanta?
Working with TEDxAtlanta has strongly aligned with the mission of (ON CAM) Ready Media. TEDx is all about ideas worth sharing — and what I love about this partnership is the intention behind how those ideas are presented, supported, and elevated. It’s been inspiring to be part of a community that values storytelling, thoughtful communication, and creating a platform for voices that deserve to be heard.
While I provide marketing support for TEDxAtlanta, I can also offer other services such as guidance on stage presentations. I hope to continue collaborating with TEDxAtlanta, as I truly appreciate working with Jacqui Chew, the licensee and organizer, as well as Aby Varma, the head of marketing.
Jamie Maglietta is an Emmy-nominated television news producer and media strategist with more than 20 years of experience at CNN and FOX News Channel. She partners with TEDxAtlanta via her business (ON CAM) Ready Media, supporting marketing initiatives with a focus on video and photo content on Instagram & Facebook, helping amplify big ideas and elevate thought leaders through intentional, story-driven digital strategy. Jamie brings a producer’s mindset to audience growth—testing what builds trust, momentum, and connection around live events. She is the founder of (ON CAM) Ready, where she helps professionals show up with clarity and confidence on camera as a media readiness strategist.
To learn more about (ON CAM) Ready Media, visit the website or connect with Jamie on LinkedIn.
Interested in partnering with TEDxAtlanta? Click here to learn more and schedule an info session with us, and learn more about our upcoming events on TEDxAtlanta.com.
