Neale Martin writes and consults on the intersection of neuropsychology, technology and business. He is an award-winning educator and sought-after keynote speaker on habits and their impact on consumer behavior and is author of “Habit: the 95% of Behavior Marketers Ignore.”
As CEO of Sublime Behavior Marketing, Neale applies brain science principles to shape and change consumer and organizational behavior. His expertise in unconscious behavior has been widely embraced by some of the world’s top market researchers at leading companies in diverse industries including CPG, pharmaceutical, consumer electronics, and wireless. His work on the primacy of unconscious mental processes helps explain many of marketing’s most pernicious errors.
Neale holds a doctorate degree in marketing from the Georgia Tech Scheller College of Business.