Changing the aim of American entrepreneurship
New design studios like Ted Ullrich's Tomorrow Lab are changing the future of American entrepreneurship.
Design and technology innovations are reshaping every sector of industry. Through Tomorrow Lab, his New York city-based design and engineering firm, Ullrich is building an argument for design studios as invention centers. By modernizing the process of creating successful products, Ullrich is disrupting legacy methods of doing business by solving real-world issues, driving down barriers to entry and empowering the little guy.
Can our economic engine be reoriented to a new breed of problem solvers with ideas that are capable of scale? Ullrich believes there is evidence and a way forward through design.