Precious Price is melding the sharing economy and real estate investing to solve housing insecurity.
Starting as a short-term rental operator in 2018, she moved on to purchasing property and even completing tiny home builds — a journey that was captured in a three-part docuseries on YouTube. In 2021, Precious founded LANDRIFT, a unique digital real estate marketplace, amidst the national conversation around the impact of short-term rentals on housing affordability and availability.
Precious previously served as a consultant at Accenture Interactive before founding digital marketing consultancy The Brand Table.
She holds a bachelor’s degree in marketing and technology management and a master’s degree in management information systems and services from Indiana University’s Kelley School of Business.
— Majora Carter, urban revitalization strategist