social entrepreneur

Precious Price

Precious Price is melding the sharing economy and real estate investing to solve housing insecurity.

Starting as a short-term rental operator in 2018, she moved on to purchasing property and even completing tiny home builds — a journey that was captured in a three-part docuseries on YouTube. In 2021, Precious founded LANDRIFT, a unique digital real estate marketplace, amidst the national conversation around the impact of short-term rentals on housing affordability and availability.

Precious previously served as a consultant at Accenture Interactive before founding digital marketing consultancy The Brand Table.

She holds a bachelor’s degree in marketing and technology management and a master’s degree in management information systems and services from Indiana University’s Kelley School of Business.

“We've got to decide that we want to live in a world that is sane and happy and healthy, and that everyone deserves that.”

— Majora Carter, urban revitalization strategist

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